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Anna Klaassen #eye#eye

Digital designer / Visual artist


-> DIGITAL DESIGN

UX / UI

  1. UniSuper RHS
  2. Recover Cover
  3. Open Banking Project
  4. Abacus Plaza
  5. Size dropdown redesign
  6. RONA
  7. CERES Kids

Web / Coding

  1. Artefacts
  2. I am Merri
  3. Aptitude
  4. RMIT Club Hub


-> VISUAL ART

Sculpture / Installation

  1. Tracing and Constructing Form
  2. Scale and Repair
  3. Moving Soil

3D modelling

  1. David

Photography / Painting

  1. Solarized Forms
  2. The Studio
  3. Abstracted Image
  4. Colour Charts
  5. Blue Prints

Kippie Ceramics︎︎︎


Email
LinkedIn︎︎︎


I acknowledge the Traditional Custodians of the land, the Wurunjeri Woi Wurrung people, where I live and create. I pay my respect to their Elders, past, present and emerging.



©Anna Klaassen 2023. All rights reserved
Anna Klaassen

Digital designer / Visual artist

︎︎︎ 2022
︎︎︎ UX
︎︎︎ Mobile

Delivered
  • Low-fidelity screens
  • Business idea validation
  • Report
  • Showcase
My tasks
  • Gathering user research and insights
  • Data analysis
  • Low-fidelity prototyping
  • Report writing
  • Showcase presenting
Software
  • Balsamiq
  • Miro





Final wireframes used for user testing


Brief

In this project we had to help a confidental client bank explore, prototype and test a new business idea to help grow their Main Financial Institude (MFI). The proposed concept would allow customers to easily move several existing bank accounts including their data regarding their bills, debits etc. to the clients bank. Once this switch has taken place they will be rewarded with various incentives and  rewards when completing transactions. This idea would allow for a personalised banking experience and removing the stress of moving banks.


Process

  1. Established clear objectives
  2. Created assumptions based on existing data
  3. Created 8 wireframe screens to be used during user testing as a visual aid
  4. Conducted user interviews to test assumptions, product interest and rewards. Also gained an understanding of the likes and dislikes from the customer about online banking and data collection.
  5. Anaylised data through various research methods including affinity mapping. And used the findings to validate assumptions, user experience of the wireframe and concept.
  6. Made recommendations based from the findings.
  7. Reported to stakeholders and showcased project to the business.


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