Anna Klaassen #eye#eye

Digital designer / Visual artist



  1. UniSuper RHS
  2. Recover Cover
  3. Open Banking Project
  4. Abacus Plaza
  5. Size dropdown redesign
  6. RONA
  7. CERES Kids

Web / Coding

  1. Artefacts
  2. I am Merri
  3. Aptitude
  4. RMIT Club Hub


Sculpture / Installation

  1. Tracing and Constructing Form
  2. Scale and Repair
  3. Moving Soil

3D modelling

  1. David

Photography / Painting

  1. Solarized Forms
  2. The Studio
  3. Abstracted Image
  4. Colour Charts
  5. Blue Prints

Kippie Ceramics︎︎︎


I acknowledge the Traditional Custodians of the land, the Wurunjeri Woi Wurrung people, where I live and create. I pay my respect to their Elders, past, present and emerging.

©Anna Klaassen 2023. All rights reserved
Anna Klaassen

Digital designer / Visual artist

︎︎︎ 2023
︎︎︎ UX/UI

︎︎︎ Mobile/Desktop

Improving the current state (from 2022) of the R.M. Williams product pages through Experimentation Design practices. For this project I focussed on the size dropdown section. Users are unable to intuitively easily scan and understand if their size is available. The goal is to easily identify and choose a size that is right for them. This was a self directed project and not implemented by the client.

Current state

The size dropdown section



The user flow

1. Dropdown

2. Expanded

3. Extra sizes

Improved version

Key changes

Altering the content hierarchy for a clearer user flow
  • Moved the “Men’s” subheader to the top
  • Moved the “do you need help with sizing?” element next to the size guide

Changing the interface to be more clear and accessible
  • Changed radio buttons to button groups
  • Removed R.M. Williams sizing as it is not a universal sizing metric
  • Lightened and crossed out unavailable sizes to make it more obvious
  • Changed “show all sizes” copy to “show more sizes”

Reducing the steps the user needs to take to select a size
  • Removing the dropdown and displaying content up front
  • Pre-selected shoe size and width for a quicker selection process

Current state

Improved version